Hi! I'm Sanjana Nurani
A Marketer, Beauty and Social Media enthusiast
Curriculum Vitae
I am a
creative, enthusiastic, and hardworking individual with a strong moral compass who strives for perfection in all roles assigned and leadership positions undertaken.
I am
flexible, empathetic, highly adaptive, and always eager to learn.
Work Experience
January 2026 - Present
Social Insights Analyst, Semantiweb
July 2025 - December 2025
Operational Marketing Export Markets, Shiseido
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Sales analysis (Sell-in/Sell-out), launch reporting, database management (assortment, investments, distribution).
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Trade marketing coordination: management of 360° tools, guidelines, and evaluation of trade/e-trade activations.
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Media & PR support: event coordination, influencer partnerships, media plans, monthly reporting.
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Competitive monitoring: analysis of best practices and actionable recommendations.
April 2025 - July 2025
Junior Consultant, 13 Years
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Contributed to brand strategy and 360° communication campaigns for clients including L’Oréal, Sanofi, Moncler, and Tiffany & Co.
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Drafted creative concepts, storytelling, and strategic recommendations alongside creative directors.
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Managed project coordination: benchmarks, research, client presentations, planning.
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Worked directly with clients’ communications and HR teams.
July 2024 - December 2024
Operational Marketing (Europe), Guerlain
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Monitored launch projects (PR events, trade animations). Adapted 360° marketing tools (leaflets, media assets, etc.) to local needs.
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Recommended and monitored forecasts in line with the brand's global strategy and specific distribution requirements
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Conducted market analysis (Sell-in, sell-out, category analysis) using PowerBI and NPD
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Monitored marketing launches and created weekly newsletters to communicate best practices to the markets
January 2023 - June 2023
Product development and activation, L'Oréal Luxe
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Supported the Product marketing manager for renovation of existing CREMA NERA franchise and innovation
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Developed new skincare products for 2023-25 by actively monitoring the different stages of development including formula development, packaging, samples, etc.
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Participated in the development of the 360° activation of the Armani Skincare 2023-25 animations in conjunction with the merchandising and digital teams by assisting in campaign shoots for TV ads, social media content and visual asset creation.
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Led a project for developing a new fragrance for an upcoming franchise for Armani skincare
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Conducted research on competitor’s new launches, changes in trends in the market and consumer insights
July 2022 - January 2023
Global Premia Assistant, Royal Canin
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Dove deep into the psyche of premium brand customers. Learnt the nuances of marketing a premium-positioned product
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Assisted and increased development of new premium products from 5 to 30+ products per year within the Premia department
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Created a Process flow using SharePoint that is now used by the company worldwide. Achieved 3000+ site visitors
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Set up a new internal communication channel for a premium range of Premia. Boosted awareness by 74%
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Improved processes by strategizing and implementing innovative solutions. Worked with 2 agencies and 3 third-party vendors to improve the end-to-end processes
May 2021 - August 2021
Social Media Marketing Intern, Dentsu Isobar
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Managed 4 major social media platforms (Instagram (205K followers), LinkedIn, Facebook & Twitter (56.3K followers)) for British Council IELTS and Dentsu Isobar
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Worked on communication plan creation and media planning, social media management, content creation, and advertising for reputed organizations such as British Council IELTS, Isobar, Eicher Motors etc
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Analyzed sectoral competition for these clients
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Created asset and media briefs according to clientele needs and managed clients’ online brand reputation (ORM)
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Defined and implemented social media strategies and conducted impact assessment of social media campaigns
May 2019 - July 2019
Marketing Intern, Beckman Coulter Life Sciences Pvt. Ltd.
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Executed lead generation, lead validation and delivered email campaigns
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Increased end-to-end engagement by 62% through new internal communication initiatives
Recommendations
Global Premia Assistant, Royal Canin
Computer proficiency
MS Office Suite
Digital Marketing tools
